Step One: Meet Ethanol 🍹
When we talk about “alcohol,” we really mean ethanol — the type of alcohol in your wine, beer, and cocktails. That’s what actually makes you feel drunk.
Here’s what happens after a drink:
- You sip. Ethanol gets absorbed through your stomach and small intestine.
- It hits your bloodstream. Ethanol is water-soluble, so it travels pretty easily through your body.
- It reaches your brain. This is where the “I’m feeling it” moment starts.
The Buzz Trio: Your Brain on Alcohol 🧠
Dopamine • Glutamate • GABAAlcohol changes how your brain cells talk to each other by messing with a few key neurotransmitters — your brain’s chemical messengers.
Dopamine
✨This is your “feel-good” chemical. Alcohol boosts dopamine, which can lift your mood, make you feel more social, and give you that “I’m ready to hit the dancefloor” energy.
Glutamate
⚡Glutamate keeps your reflexes sharp and your thinking quick. Alcohol slows glutamate down, which is why your reactions get slower and why driving after drinking is so dangerous.
GABA
😴GABA is your brain’s chill-out signal. Alcohol cranks GABA up, which makes you feel calm, loose, and eventually sleepy (or straight-up ready to Irish exit).
When “Fun” Crosses the Line ⚠️
The more you drink, the more these effects stack up. That combo of more dopamine + more GABA + less glutamate can eventually push your brain from “I’m buzzed” into “I’m in trouble.”
That’s why it’s so important to know your limits, look out for your friends, and treat alcohol like what it is: a drug your brain has to work hard to handle.
We Did the Science So You Can Do the Fun 🎉
At Toast!, we’re obsessed with how alcohol affects your body — not to kill the vibe, but to help you support your body's response to alcohol.
So next time you’re heading out, remember to Toast! Before You Drink.
